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Stop chasing the social media algorithm: 6 reasons newsletters offer more value
Marketing, Technology Westley Overcash 4/4/24 Marketing, Technology Westley Overcash 4/4/24

Stop chasing the social media algorithm: 6 reasons newsletters offer more value

Unlike when I started building my community on Instagram in 2015, organic social media growth today can be like catching lightning in a bottle. The landscape is less predictable.

Why do newsletters offer content creators far more value than social media?

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Are you ready for the NFT tsunami?
Marketing, Technology Westley Overcash 7/17/21 Marketing, Technology Westley Overcash 7/17/21

Are you ready for the NFT tsunami?

Recently, Binance introduced Binance NFT, a marketplace for NFTs and digital collectibles. As a part of this initiative, it launched the “100 Creators“ program to spotlight local talent from around the world.

Yet on that very same day….

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Is Apple still a technology company?
Marketing, Technology, Lifestyle Westley Overcash 6/13/21 Marketing, Technology, Lifestyle Westley Overcash 6/13/21

Is Apple still a technology company?

If you were asked what industry Apple belongs to, what would be your response? As a producer of a wide array of electronic products, ranging from the iMac all the way to AirPods, most would simply refer to it as a technology company.

But, that hasn’t been the case for some time now.

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