Westley Overcash
Westley Overcash
Writer, communicator, and educator.

I'm a writer, communicator, and educator.

And this isn’t my first rodeo.

 
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How can I help you?

When was the last time you felt your content truly wowed your audience?

In a sea of sameness (aka internet drivel) distinguishing your content from that of others through good writing leads to tangible results — like driving awareness and growth. And the key to good writing is to show, not tell. That takes years of practice and tough industry experience. It also requires the unique ability to break down complicated topics into bite-size chow that audiences want to consume.

I can help your team, agency or brand create content that inspires readers to click, absorb and engage. Here are just some of the ways:

  • Copywriting and content writing for digital and print media

  • Editing and proofreading

  • Social media and newsletters

  • Localization: translating and polishing text from Czech language to English language

  • Creating digital content strategies and general communications advisory

  • Podcasting and voiceovers

  • Video and event moderation

I have been privileged to write and create content for individuals and brands across the following industries: travel, food, business, strategy, technology, crypto, blockchain, Web 3, education, art and lifestyle.

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WRITER

A sample of previously published articles

 

PODCASTING AND MODERATION

Sample audio content

  

SOCIAL MEDIA

Sample content from Instagram

  

For over two decades I’ve traveled and lived on three continents acquiring an eclectic roster of work, life and travel experience.

Some of my previous work: 

  • Created compelling content for a European digital marketing agency and its clients ranging from social media posts and website copy, to newsletters and strategic correspondence

  • Wrote, produced and hosted the Brand Kultura (Brand Culture) video series examining how brands become desirous, household names

  • Wrote, produced and hosted the launch podcast for the Sofistance digital learning platform

  • Served as chief content creator for the first and most popular blog on Blue Ocean Strategy, the worldwide bestselling business book, creating 1.200 posts over nearly a decade

  • Served as Communications Director and Editorial Contributor for Avant-Guide: Insiders Guides to Progressive Culture the most hip and practical guide to Prague and other popular city destinations like Chicago, Las Vegas, London, New Orleans, New York, Paris, San Francisco and Toronto

  • Contributing Editor for Park Life the official cookbook from Prague's pioneer of flavor the Kampa Group

  • Interviewed by The New York Times

  • Built an Instagram community with over 15.000 followers

  • Created Instagram content for Czech Tourism, the official tourism authority of the Czech Republic

  • Invited by Emirates to attend and create content for the official launch of their A380 service to Prague

  • Twice hosted a dozen professionals working remotely in Prague for one month

  • Managed book launches, website launches, high-level events and single-handedly secured interviews and endorsements for clients from some of the world’s most renowned individuals, from billionaires to nobility to rock stars

  • Entirely self-taught in Czech language and certified by the prestigious Karlova Univerzita (Charles University) in Prague

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Contact

Right now your audience is craving meaningful and original content. I can help your team, agency or brand to create it. Let’s chat.

Email me at wes@wessence.com

DM me on Instagram @wessencecom