Westley Overcash

Copywriter, communicator, and educator

It’s not my first rodeo.

 
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How can I help you?

When was the last time you felt your content truly wowed your audience?

In a sea of sameness (aka internet drivel) distinguishing your content from that of others through good writing leads to tangible results—like driving awareness and growth. And the key to good writing is to show, not tell. That takes years of practice and tough industry experience. It also requires the unique ability to break down complicated topics into bite-size chow that audiences want to consume.

I can help your team, agency, or brand create content that inspires readers to click, absorb, and engage. Here are just some of the ways:

  • Copywriting and content writing for digital and print media

  • Creating digital content strategies, PR, and communications advisory

  • Newsletter and social media strategies and content creation

  • Editing and proofreading

  • Ghost writing

  • Localization: translating and polishing text from Czech language to English language

  • Podcasting and voiceovers

  • Video and event moderation

I have been privileged to write and create content for individuals and brands across the following industries: travel, food, business, strategy, technology, crypto, blockchain, Web 3, education, art, and lifestyle.

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COPY AND CONTENT WRITING

A sample of commissioned articles and original thought pieces below and via my blog

 

PODCASTING AND MODERATION

Sample audio content

  

SOCIAL MEDIA

Sample content from Instagram

  

I’m a keen curiosity seeker. Curiosity powers our successes and failures (lessons learned). It has ferried me from suburban USA to living on two other continents. Along the way, I’ve acquired an eclectic and meaningful roster of experience. Chances are a lot of that can plug into what you are doing and satisfy a need.

Portfolio of work experience: 

  • Created compelling content—ranging from social media posts and website copy to newsletters and strategic correspondence—for a boutique European digital marketing agency and its clients

  • Served as Communications Director and Chief Content Creator for the first and most popular source on Blue Ocean Strategy, the worldwide bestselling business book, creating 1.200 posts over nearly a decade

  • Served as Communications Director and Editorial Contributor for Avant-Guide: Insiders Guides to Progressive Culture the most hip and practical guide to Prague and other popular city destinations like Chicago, Las Vegas, London, New Orleans, New York, Paris, San Francisco, and Toronto

  • Contributing Editor for Park Life the official cookbook from Prague's pioneer of flavor the Kampa Group

  • Managed book launches, website launches, speaking engagements, and high-level events

  • Single-handedly secured interviews and endorsements for clients and their books from some of the world’s most renowned individuals, from billionaires to nobility to rock stars

  • Co-founded the Sofistance digital learning platform

  • Wrote, produced, and hosted the launch podcast for the Sofistance digital learning platform

  • Wrote, produced, and hosted the Brand Kultura (Brand Culture) video series examining how brands become sought after, household names

  • Interviewed by The New York Times

  • Built an Instagram community with over 15.000 followers

  • Created Instagram content for Czech Tourism, the official tourism authority of the Czech Republic

  • Invited by Emirates to attend and create content for the official launch of their A380 service to Prague

  • Twice hosted a dozen professionals for a one-month remote working experience in Prague

  • Entirely self-taught in Czech language and accredited by Karlova Univerzita (Charles University) in Prague

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Contact

Right now your audience is craving meaningful and original content. I can help your team, agency, or brand to create it. Let’s chat.

Email me at wes@wessence.com

DM me on Instagram @wessencecom